Masculinity is the extent to which the use of force in endorsed socially.
In a masculine society, men are supposed to be tough. Men are supposed to be from Mars, women from Venus. Winning is important for both genders. Quantity is important and big is beautiful. In a feminine society, the genders are emotionally closer. Competing is not so openly endorsed, and there is sympathy for the underdog.
This is NOT about individuals, but about expected emotional gender roles. Masculine societies are much more openly gendered than feminine societies.
The degree to which we focus on goal achievement and work, or quality of life and caring for others.
One of the aspects of this dimension is the degree to which cultures differentiate between gender roles. How this dimension is interpreted depends on the culture in which your point of view begins.
An achievement oriented (masculine) society is one in which social gender roles are clearly distinct; challenge, earnings, recognition and advancement are important. In an achievement oriented society, the focus is on performance and results; a competitive, even adversarial environment is not uncommon.
A quality of life oriented (feminine) society is characterized by overlapping gender roles; cooperation, modesty, service and compromise are valued. In a quality of life oriented society, the focus is on being unpretentious and of service to others; a supportive, collegial environment is preferred.
It is important to remember that in addition to gender role differentiation, this dimension is about a stress on ego (Achievement orientation) versus a stress on relationship with others, regardless of group ties (Quality of Life orientation).